First, let's be clear about what we mean when we say, “perfume”. There's no confusion in our everyday use of the word.
Any single fragrance may be offered in a variety of products. The type of product is determined by the concentration of the aromatic essence it contains.
In a perfume (or perfume extract), the aromatic essence accounts for more than 15% of the contents; in fact, it can be as high as 30%.
If you choose a small vial that costs three times what you're used to paying, it probably contains Eau de parfumor, a genuine perfume. To keep it simple, we'll use the word “perfume” to refer to all fragrances.
How to make the right choice
Morning is the best time of day to choose a new perfume. Apparently, our sense is more awake at the beginning of the day than at the end; we are also more patient and open to trying new things.
There is no point in sniffing a gazillion fragrances in a row - you will just confuse your sense of smell. While coffee beans are said to be a great way to reset your nose, your olfactory system will simply be overwhelmed by so many scents.
Place a drop of perfume on your wrists (a quick spray works just as well). No need to hurry! Take your time. Give the fragrance a few minutes to work its seductive magic and blend in with your natural scent.
If you're not sure how you feel about a certain fragrance, speak with a cosmetician. Let them know what you like, what perfume you usually wear, and what you want your new fragrance to say about you.
While some people use the same perfume all year long, others change fragrance to suit the situation, the occasion or their mood.
Many perfume-lovers will also choose their scents to fit the season. Traditionally, summer is a time when we turn to light and fresh fragrances, including scents with citrus notes. In autumn and winter, stronger, heavier perfumes are more popular.
In fact, prestige is one of the reasons consumers spend more for these perfume brands item, consciously or not.
You might also think that using these products changes how others perceive you. In the end, it's all about boosting your confidence.
With more money to spend on research and development, big name perfume brands can afford to use extracts of rare plants when formulating their products, whereas less prestigious perfume brands will rely on synthetic ingredients that cost less to produce.
You may have noticed that the fragrance of luxury brand products is more tempting than products available in a pharmacy. That's because they're designed to enhance the beauty experience.
These tools can make a big difference on the final makeup results and are an added value to the product, justifying its higher cost.
It can be hard to resist a unique or attractive package. Pharmacy product packaging tends to be simpler and minimalist, whereas big beauty brands often cover their items in works of art.
Shiny tubes and gorgeous boxes make the prices go up. If using a visually appealing product makes you feel good, you'll probably be more willing to pay the higher price.
When it comes to makeup, we all want the product's color to be perfect and saturated, not pale and dull.
Big perfume brands go all in when it comes to color. More pigments also mean you won't need to use as much product to get the same result.
This can be a determining factor when it comes to eyeshadows and powder blush.
In the end, you'll probably get similar results whether you use products from a department store or products from a pharmacy.
It's up to you to determine whether you want to pay for a more expensive or affordable version of your favorite product.
How to use perfume
Naturally, now that you have found your perfect perfume, you want to make the most of it!
But be sure not to put on too much! In this case, too, moderation is in good taste. If you are using a genuine perfume, a single drop or two will do - on your wrists or behind the ears, but also on the back of the knee or the inside of the elbow.
You can spray a cloud before you and walk through it, allowing tiny droplets to settle on your hair and shoulders.
Your perfume says a lot about you, so be sure to make the right choice. Discover a delightful new fragrance.